{"id":581,"date":"2007-10-11T12:21:24","date_gmt":"2007-10-11T19:21:24","guid":{"rendered":"https:\/\/keymasterproductions.com\/blog\/?p=581"},"modified":"2007-10-11T12:21:24","modified_gmt":"2007-10-11T19:21:24","slug":"current-web-usage-stats","status":"publish","type":"post","link":"https:\/\/keymasterproductions.com\/blog\/2007\/10\/11\/current-web-usage-stats\/","title":{"rendered":"Current Web Usage Stats"},"content":{"rendered":"<p>I use the Internet every day.  I even managed to do so while on vacation in Hawaii using my T-Mobile data driven Blackberry Pearl so I&#8217;m curious if more people are like me or if I&#8217;m the minority when it comes to web usage.  Therefore, I was happy to hear that Avenue A | Razorfish surveyed 475 consumers across &#8220;all demographics&#8221; in July and that they made available their findings.  I think they show the usual divide between what the loud techno-elite minority cares about, as compared to the quiet mass-consumer majority is still in effect.  It also shows which parts of the web are catching on faster than others.  Take a look:<br \/>\n<span style=\"text-decoration: underline;\">Overall Stats<\/span><\/p>\n<ul>\n<li>Only 60% personalize home pages<\/li>\n<li>47% never share bookmarks<\/li>\n<li>44% never use RSS feeds<\/li>\n<li>65% never use tag clouds<\/li>\n<li>Almost all read the &#8220;most popular&#8221; or &#8220;most emailed&#8221; items on sites<\/li>\n<\/ul>\n<p>That being said, here are specific stats about a number of different categories and whether they are &#8220;big&#8221; or not.<br \/>\n<span style=\"text-decoration: underline;\">Video:<\/span> <strong>Big<\/strong><\/p>\n<ul>\n<li>67% regularly watch videos on YouTube, etc.<\/li>\n<li>95% have watched online videos in the last 3 months.<\/li>\n<li>49% have uploaded online videos in the last 3 months [shockingly high&#8211;almost makes us discount all findings, or at least conclude that this is a highly web-literate and young consumer sub-set].<\/li>\n<li>85% have watched online movie previews in last 3 months.<\/li>\n<li>71% have watched a TV show online in the last 3 months [more than we would have thought].<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Online Music, Photos, Blogs<\/span>: <strong>Pretty Big<\/strong><\/p>\n<ul>\n<li>42% regularly purchase music online<\/li>\n<li>41% use photo-sharing sites<\/li>\n<li>70% read blogs regularly<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Online research when making product selection decisions:<\/span> <strong>HUGE<\/strong><\/p>\n<ul>\n<li>92%+ use the web when making product buying decisions (research, reviews, retailer location, price comparison, etc.)<\/li>\n<li>54% start their product research at a search engine<\/li>\n<li>14% start it at a comparison shopping engine<\/li>\n<li>30% start it at an e-commerce or retailer site<\/li>\n<li>55% rely on USER REVIEWS most when choosing products<\/li>\n<li>21% rely on EXPERT REVIEWS most.<\/li>\n<li>After product selected, most important criteria when choosing where to buy are PRICE (38%) and SITE REPUTATION (38%)<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Mobile data services:<\/span> <strong>Small<\/strong><\/p>\n<ul>\n<li>68% never use mobile phone to listen to music<\/li>\n<li>76% never use mobile phone to watch video.<\/li>\n<li>64% never use mobile phone to check headlines.<\/li>\n<\/ul>\n<p>Via <a href=\"http:\/\/www.alleyinsider.com\/2007\/10\/consumer-behavi.html\">Silicon Valley Insider<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I use the Internet every day. I even managed to do so while on vacation in Hawaii using my T-Mobile data driven Blackberry Pearl so I&#8217;m curious if more people are like me or if I&#8217;m the minority when it comes to web usage. Therefore, I was happy to hear that Avenue A | Razorfish [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[606,630,692],"class_list":["post-581","post","type-post","status-publish","format-standard","hentry","category-tech","tag-stats","tag-tech","tag-web"],"_links":{"self":[{"href":"https:\/\/keymasterproductions.com\/blog\/wp-json\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/keymasterproductions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/keymasterproductions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/keymasterproductions.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/keymasterproductions.com\/blog\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":0,"href":"https:\/\/keymasterproductions.com\/blog\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"wp:attachment":[{"href":"https:\/\/keymasterproductions.com\/blog\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/keymasterproductions.com\/blog\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/keymasterproductions.com\/blog\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}