The Music Industry Is Going To Be OK
Posted onOK Go not only produces funtastically imaginative videos for their super poppy / catchy tunes but they produce erudite treatises on the issues facing the music industry today. Who knew?
On Jan 18, they posted an “Open Letter From OK Go, regarding non-embeddable YouTube videos” and after going over the background info, came down directly in the middle – appreciating both their company’s and fan’s motivations while charting a middle ground that truly satisfies no one, while never alienating anyone. If you care at all about music and if you, like me, bought records, then tapes, then CDs, and now digital media, you’ll want to hear what this band has to say about how the “transformation” continues.
As you might have guess from the post title, the official video for OK Go’s “This Too Shall Pass” off of the new album “Of the Blue Colour of the Sky” cannot be embedded on my site. To watch it, you have to take the extra step of clicking on a link to YouTube. The horror, the horror…
The song itself is loud: its great, bombastic, full of marching band craziness. I dig it. It will go on a future running mix. I hope you click over and check it out.