DRM stands for digital rights management, aka the utter bullshit that companies use to “protect” their content from the very people who gave them money for said content in the first place. DRM sucks and not just because the song/show/movie you bought will only play on certain “approved” device(s) – there are about 10 other good reasons why it sucks which I’m not going get into in this post. Not only do most music consumers hate the very idea of DRM, now music industry professionals are going on the record against this failed idea as well.
For instance, Ian Rodgers, the Head of Yahoo! Music, the #1 music destination on the web, stated two weeks ago that he won’t spend a single dollar more on DRM. As he so eloquently put it,
“In the end you get what you pay for. I won’t spend another dime paying engineers to build false control, making listening to music harder for music-lovers. I will put all of my energy into making it easier and making the experience better. I suggest you do the same.”
Now for a little history about this whole nonsense: DRM became “hot” due to the Napster and P2P phenomenon which caught publishers by complete surprise. Their only strategy for the last 8 years has been to circle the wagons and go into lock down mode while they try to figure out how to take advantage of this new digital landscape. I do not use “take advantage” lightly; what the music publishers have done over this almost decades worth of time is take advantage of their customers, by first rolling out poorly thought out and poorly executed DRM strategies and then by trying to get everyone to use subscription based models – you don’t own any music, you just “lease” it – to make as much money as they can.
eMusic has always known what users want and has allowed them to buy DRM free MP3s since they first launched their site years ago. However, the eMusic song catalog has always been limited to the lesser (though still good) known acts of the world which has been one of its main drawbacks. The other main drawback is that you can only buy a package, like 30 tracks in a month for $9.99, and not individual songs from eMusic. So, I like the site but I don’t love it.
Apple then got on the bandwagon a few months back by starting to sell DRM free songs in its iTunes store at a premium, which was a step in the right direction but still annoying and not just because Apple basically hid (from a information architecture / usability point of view) this whole DRM free section of the site. As an aside, I have been buying tracks off of iTunes for a while now – mostly because my wife keeps getting gift certificates to the iTunes store so hey, why not right? I love the store but hate the rights managed AAC format. This means that some of my great music can only be played on an iPod. While I do have an iPod now, who knows what the future brings? Being locked into a certain device in order to listen to music I bought and paid for is aggravating and upsetting. Trying to find the new DRM free iTunes tracks is almost as aggravating. Almost.
Then, just about a month ago things got very interesting. Amazon, praise Jesus, rolled out their DRM free MP3 store and hallelujah, there is a real player out there who can honestly compete with iTunes (i.e. the store has over 2 million songs) . Say it with me the way that Marv Albert says it: “Yesss!”
Finally, a major store exists that sells you a product that you, not they, control. You give them money. They give you control. I’m so in love with this new store and the idea of being able to buy individual DRM free MP3s from major artists that I even posted a small banner on my site to the new Amazon MP3 store to try and help our their business. Go check out their store and buy a track while you are at it – it will only cost you a buck (or less).
The even better news is that Amazon is being taken quite seriously. Apple has cut the costs for their DRM free music and I bet that these types of track will become easier to find / more heavily promoted as well.
Y!’s Mr. Rodgers said, “Convenience wins, hubris loses” and I hope he is right.
