ramblings

Alaska: B4UDIE

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Below is a photo of the great state of Alaska’s new advertising campaign:

You read it correctly. Its theme is “Get here before you die. Because if you don’t, you’re going to kick yourself. Except you won’t be able to, because you’re dead. But you know what we mean.” The site is alaskab4udie.com. I guess when you have a small ad budget, you’ve got to break through the clutter.