ramblings

Poke versus Tomoe

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I have been a big fan of Poke, an incredible sushi restaurant by me, for some time now. Since I moved nearby last April, I’ve eaten there on average 2 – 3 times a month. Its BYOB policy is fantastic for oenophiles and budget conscious connoisseurs alike. When the topic of sushi restaurants pops up in conversation, I boast about my neighborhood haunt, going as far to say that it’s the uptown Tomoe. Yes, the legendary Tomoe, where my good friend Mike ordered so much food one time, they refused to serve him, saying that he couldn’t possibly eat all of that fish. We convinced the staff that he’s a whale when it comes to sushi and that no fish would go to waste. Sure enough, he ate everything on his plate (which was more than what the other 3 people ate combined). The staff was so impressed that they brought us a bottle of sake on the house to honor this incredible feat. It was funny then and its still funny now.

The calling card for both of these establishments is a stark décor coupled with superb and sublime sushi. Poke is completely devoid of any décor – it is a plain white empty box with literally nothing on the walls. You feel like you are in somebody’s studio apartment which has been gutted and is in the process of being rebuilt. Tomoe has a bit of décor compared to Poke but all it really has are posters tacked onto the wall. In Zagats, Poke gets a 26 for food and a 4 for décor; a difference of 22 and the only difference I know of that is greater than twenty in the entire guide. Tomoe has less of a spread, though only slightly, as it gets a 27 for food and an 8 for décor; a difference of 19. I guess a poster or two goes a long way.

Mike has been dreaming about his epic meal at Tomoe for years now so I recently took him with me to Poke so that he could compare the two. Unfortunately, my ego took a slight hit as he was not head over heals for the joint. While he loved the rolls, which he declared to be better than those served at Tomoe, he said that the sushi was just okay. He didn’t think the toro was anything special and overall he thought that the pieces were on the small to average size (Tomoe is known for its oversized pieces of sushi). The more I thought about it, the more that I thought that he may be right.

My plan is to, for the first time in over a year, head back to Thompson Street to hit up Tomoe and see what that extra point for food gets ya. Hopefully the line won’t be too long (i.e. over a half an hour) and hopefully I’ll be bringing Mike with me. While I’ll be brown bagging a Sapporo while I wait on the street, as I cannot bring my own alcohol, I’m hoping Mike’s eating prowess once again nets us some free booze.

In case you are curious, here are the reviews from Zagats:

Poke: “Exceptional sushi” sliced by a “friendly chef” at “bargain” rates is slightly muted by the “grim”, “cramped” setup at this East Side Japanese BYO – but regulars say “if you drink enough sake, you’ll think it’s Nobu.”

Tomoe: “Neither rain nor sleet nor snow” deter diehards from this Village Japanese and its “affordable”, “monster-size” sushi that “melts in your mouth like buttah”; defying the “nonexistent decor” and “postage stamp”–dimensions, “ouch”-inducing lines wrap “around the block” every single day.

ramblings

Pizza Pizza

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Yesterday marked the 100th anniversary of pizza “officially” being in America. On November 14th, 1905 New York City granted Lombardi’s Brick Oven Pizzeria a license to operate, making it the first pizzeria not only in New York City but in all of America as well. I for one love pizza and think that this auspicious occasion should be celebrated by one and all. Here are a few reasons why:

  • It is everywhere, its quick and its convenient. Doesn’t matter what time of day it is – if you are hungry, there is a pizzeria nearby and you’ll have a slice in your belly in no time flat.
  • It is like sex – even when its bad its good.
  • It contains all 5 food groups in one tasty slice: grains (the dough), fruits & vegetables (the sauce), dairy and calcium-rich foods (the cheese), proteins (if in fact you get sausage, pepperoni or chicken on your slice) and fats and oils (the stuff that turns 2-3 napkins translucent).
  • It is the perfect compromise: “You want to cook?” “Not really.” “You want Chinese?” “Nah.” “Thai?” “Nah.” “Italian?” “Eh, not really.” “Well, what about just pizza then?” “Pizza? Yeah, I can do that…”
  • It is a good indicator of inflation. A slice of pizza almost always mirrors the cost of a subway ride. Going back to when a slice was a nickel, economists have shown that the slice of a piece of pizza and a ride on the subway have remained almost equal for the last 100 years. When you see a slice of regular pizza hit $2.25 or $2.50, look out for an MTA fare hike. For about a year a plain slice was $2.00 while the subway was only $1.50 a ride so I knew something was coming and sure enough, the MTA raised the fares. Coincidence? I think not.
  • Some of the best commercials have been for pizza. Any of these ring a bell? “Avoid the Noid.” “Regular price, Four bucks, Four bucks.” “Its not delivery, its DiGiorno.” And don’t get me started on the Little Caesar’s commercials. In fact, I’m going to try and hunt down my favorite pizza commercials and post them here.

If you have any other reasons why you think pizza is so fantastic, post a comment and let me know. If you don’t like pizza, I want to hear from you too because I just don’t see how that is possible…

ramblings

Landlord Sues Restaurateurs Over Ghosts

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I just had to post something funny – too much Katrina coverage can really keep you in a dark mood. This was filed by the AP yesterday:

Landlord Sues Restaurateurs Over Ghosts

ORLANDO, Fla. (AP) — The owners of a Japanese restaurant who claim their newly renovated building is haunted are being sued by their landlord for refusing to move in.

An offer to hold an exorcism was refused, according to the 2.6 million dollar lawsuit filed by the owners of the Church Street Station entertainment complex last month in Orange County Circuit Court.

The lawsuit also asks a judge to decide whether the building is haunted and, if so, whether the ghosts would interfere with the restaurant’s business.

Christopher and Yoko Chung had planned to move their Amura Japanese Restaurant into the building in October 2004, but backed out of the lease.

The Chungs’ attorney says subcontractors gave several documented reports of having seen ghosts or apparitions in the restaurant at night. The attorney also says Christopher Chung’s religious beliefs require him to ”avoid encountering or having any association with spirits or demons.”

Thanks Jessie for making me smile – something I haven’t done too much of lately

tech

Coq Roq

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Now this is getting just plain silly: First the Subservient Chicken, then the Sith Sense and now Coq Roqdamn I wish I worked on the Burger King interactive account! Coq Roq is the web site for a made-up band called “Fowl Mouth” – its a great flash site that advertises BK’s new Chicken Fries (I can feel my arteries clogging just having typed that). Check out the gallery area; I think it’s neat how it switches from picture to picture.

Thanks Todd for sending this to me – and to think I thought Coq Roq was a gay band…

UPDATE:

What kind of messages does this site send out, especially when it’s backed by a huge corporation? Ultimately, what it’s doing is sexualizing fast food” is just one opinion out of many about this campaign. After the jump, read about all the controversy Coq Roq has kicked up.

From AdAge:

BURGER KING’S COQROQ.COM TRIGGERS CONTROVERSY

Some Sexual Double Entendres Removed From Site Overnight

July 26, 2005 by Kate MacArthur

CHICAGO (AdAge.com) — Even though it has suddenly removed sexual double entendres from its new Web site, CoqRoq.com, Burger King today denied it had received any complaints from consumers or other outside groups.

This screen grab was taken in the ‘Gallery’ section of Burger King’s CoqRoq.com site yesterday. Today, the ‘Groupies Love the Coq’ caption was removed. The company denies it made the changes because of outside complaints. The CoqRoq.com site is linked to Burger King’s main Web site and is promoted in a new Burger King TV commercial.

Crispin Porter

CoqRoq.com, created by Crispin Porter & Bogusky, Miami, the agency that created Burger King’s Subservient Chicken site, is designed to look like the kind of crudely outrageous Web site created by a rock band.

The Web site’s double entendre name, along with the lyrics, demeanor and the sophomoric presentation of the fictitious heavy metal group, projects the illusion of something designed to offend the sensibilities of mainstream adult America.

Among other things, CoqRoq.com, which is linked directly to the main Burger King Web site, includes photo galleries with Polaroid-style shots of young girls with the handwritten captions “Groupies love the Coq” and “groupies love Coq.” Since the site went live yesterday, those captions and others have been erased from the online materials. AdAge.com took screen shots of those removed materials yesterday afternoon.

“Nothing on the site has changed because of any reaction to the site,” said Edna Johnson, senior vice president for global communications for Burger King Corp., which is owned by private equity firm Texas Pacific Group. Mrs. Johnson said photo cutlines were written and then assigned randomly by computer software that as since been disabled. She said malfunctions in the Flash and XML programming were responsible for putting the “Groupies love the Coq” on the photos of the young women.

No complaints

Ms. Johnson said neither the marketer nor its agency, Crispin Porter, had been contacted by any groups. “We haven’t had any complaints. The site launched slightly more than 24 hours ago and the changes are typical of a new Web site that is being tweaked.” She added that a misspelling of Burger King had also been fixed.

But even industry insiders were surprised by the gaffe of the CoqRoq site, with some noting that the bar, first raised first by Burger King’s subservient chicken and later upped by the Paris Hilton erotic carwashing spot for CKE Restaurants’ Hardee’s and Carl’s Jr., has pushed the limits of what fast-food marketers will do for attention.

“There’s a fine line between getting the attention of the core target and risking offending the masses,” said Chris Carroll, senior vice president and director of marketing for Subway’s Franchisee Advertising Fund Trust.

The lead singer of Burger King’s fictitious rock band CoqRoq is named Fowl Mouth.

Ralph Norman Haber, partner, Human Factors Consultants, an expert on subliminal perception and subliminal advertising, said there’s nothing subliminal in the site or its advertising and that both males and females appear to be targeted equally.

“As far as I could see both sides of each one of these comes in for being the target,” he said. “Everybody is picked on and it”s kind of fair game. I think it’s probably an effective ad. From my point of view I thought it was very creative.”

However, outsiders are asking how a corporation of Burger King’s stature could have approved the use of such a concept.

‘Offensive in general to families’

“Just the name Coq Roq in general is offensive to families,” said Aliza Pilar Sherman, an authority and author on women and the Internet and founder of cybergrrl. “I can’t imagine if parents of a smaller child saw this. They’d say they don’t want their child exposed to this. Where do we as responsible individuals draw the line? Of course there’s freedom of speech but does that mean Burger King should be perpetuating stereotypes, negative attitudes and demeaning behavior to the market.”

“Burger King is perpetuating a crude type of stereotype,” agreed Dr. Martha Allen, director of the Women’s Institute for Freedom of the Press. “They’re serving junk stereotypes degrading and harmful to women.”

The fact they adjusted the site indicates “they’re crossing the line and they know it in some sense,” said Pat McGann, director of outreach for Men Can Stop Rape, a group that works with young men to foster healthy relationships with women. He called the entire site an example of material that confuses men about what it means to be a man.

Sexualizing fast food

“What kind of messages does this site send out, especially when it’s backed by a huge corporation?” he asked. “Ultimately, what it’s doing is sexualizing fast food.”

ramblings

Secret In-and-Out Burger Menu

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For all those headed to the west coast soon, here is a run-down of the items on the secret menu at In-and-Out Burger. This place is quite possibly the greatest burger joint on the planet. If you didn’t know, In-and-Out Burger’s menu has only 4 items on it – burgers, fries, beverages and shakes. However, there are a number of items that are off the menu yet known to all employees. Now when you hear someone ask for their burger “animal style” you won’t be so confused…

ramblings

Where I Got Engaged

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There was an article in the 3/17/04 edition of The New York Times which reviewed Montrachet, the restaurant where I popped the question to my now fiance and future wife. We ate there after graduating college in 1999, our first “mature” meal, and the second time we ate there I left with a bride-to-be on my arm. In honor of that special occasion, I have decided to post the entire review. Though the review isn’t necessarily super positive, I must state that we were there for their ultra-popular B.Y.O.B. night, that Jessie is not only a “foodie” but a great lover of wines and that we stuck to the prix-fixe meal which they make so many times that they can’t really screw it up. Here is the review:

RESTAURANTS age in different ways. Some, like Joe Allen, sag into lovable shabbiness. Others, like La Caravelle, become time capsules – fastidiously maintaining their youthful charms. Many just fade away.

In 1985, Drew Nieporent, then a fledgling restaurateur, opened Montrachet in TriBeCa, then a downtrodden industrial landscape. Diners came flocking, and soon Montrachet became the showpiece of a re-emerging neighborhood.

Montrachet wasn’t just stylish, it was serious with a capital S. Bryan Miller gave it three stars in The New York Times (and advised diners who were driving to this unusual area of the city to call for directions). Of the food, then under the direction of a young David Bouley, he wrote, “One evening you can enjoy a homespun French dish of braised cabbage rolls stuffed with foie gras and squab meat and flanked by squab legs. Another time it could be an au courant preparation such as red snapper with tomato-coriander sauce and fresh pasta.”

Mr. Bouley now owns Bouley and Danube nearby. Mr. Nieporent has added 14 restaurants, including Nobu and Rubicon, to his empire. And Montrachet – now in the hands of Chris Gesualdi, the executive chef – has reached a critical juncture. It will either firmly establish itself as a classic in the hearts of the New York’s diners – or just whimper out. TriBeCa is a different place now. It doesn’t need Montrachet. It has to want Montrachet.

Entering the restaurant is a bit like stepping through the looking glass. There is no coat room in the tiny foyer. A small portable heater set on top of a wine cask buzzed at the coat checker, who took my coat, hung it on a metal rack in the dining room, then looked up my reservation. She was polite, warm even.

Before me stood a dining room with sponge-painted walls and self-consciously modern paintings. It felt like a scene from “Wall Street.” I could picture Michael Douglas sitting at a red banquette, bellowing into a first-generation cellphone the size of a shoe.

I hadn’t been to Montrachet in years, and I suddenly felt the disappointment of returning to a childhood home and finding that the backyard is not so big as you remembered, that the curtains are kind of shabby. Montrachet even smells old.

A lobster salad in a murky broth, duck breast and a gummy tarte Tatin shot out of the kitchen and paused briefly at our table. In an hour, we were done. In some respects, it was ideal. It was a weeknight, and I didn’t feel like dining into the wee hours. But three-star restaurants shouldn’t treat you as a takeout joint does.

On other visits, the food took on more luster. Roasted chicken was moist, its skin crisp enough to snap. It was nestled in a potato purée with bright green peas and a rich garlic demi-glace. Risotto with truffles was dense with mushroom flavor, and uninhibited by its simplicity.

A dish of braised tripe looked a lot like shreds of carpet in a brown sauce (how does one make tripe attractive?) but hit all the right notes. It was hearty and savory – a scattering of fava beans and chips of black truffle lurked within. The squab was equally well composed. Roasted pink, it was gamy and sweet, with the breast meat sliced and fanned and a leg there for gnawing. Atop a tangle of frisee, sharing the plate, was a quail egg cooked soft so that the yolk tamed the zesty dressing. But the squab also epitomized the problem at Montrachet. Much of the cooking is textbook-correct, yet you will not be awed. You will be fed well and sent home.

Monday nights tell the rest of the story. That is B.Y.O.B. night, and the otherwise sleepy restaurant springs to life. Regulars pour in and are greeted by name. A troupe of sommeliers glide around the three small dining rooms, pouring from bottles that crowd the tables. All evening, a clamor of glasses and conversation fills the air.

For wine lovers, Montrachet provides a joy ride in the esoteric: long pages of the wine list are devoted to classic and obscure Burgundies. The list rambles, impresses and excites. And just when you’re feeling befuddled, a sommelier moseys by and saves you from giving up and ordering a beer. Montrachet’s team of wine stewards are masterly at listening, assessing your inclinations as well as the plumpness of your wallet and then coaxing you to try something new.

This kind of service can be found only in an older, established restaurant. And it sums up what has happened to Montrachet. Its reputation for exceptional wine has trumped its food. It’s no longer a three-star restaurant aiming to blend perfect food, wine and service. It’s a wine haunt.

A special wine list is ample motivation to dine out, and in a way the menu, like the menu at Veritas (also known chiefly for its wine list), does not make the mistake of competing with the wines. Montrachet’s menu is flush with hearty but restrained bistro classics like magret of duck with peppercorn sauce, mustard-crusted salmon, foie gras and creme brulee.

Unfortunately, though, too many dishes fail even to provide sturdy pairings for the wine. The tuna tartare lacks both the clarity of flavor you find in the best quality tuna and the acidity needed for contrast. The goat cheese salad is fragmented by flavors like red pepper and pine nuts.

Some mistakes are too elementary to comprehend. A molten chocolate cake, a recipe that seems to be in the DNA of every American chef, is thick and sludgy here. And although the Gewurtztraminer panna cotta is tangy and floral, you couldn’t jiggle it with an earthquake.

The kitchen employs lots of ramekins, lots of sticky savory sauces and fruit sauces – coulis, in 80’s parlance – decorated with swirls. This is neither irony nor postmodern quotation. It is simply inertia. Sadly, the gloss and the grooming and the energy in Mr. Nieporent’s restaurant empire, which all started here, are now to be found elsewhere.

Montrachet
**
239 West Broadway (White Street), TriBeCa; (212) 219-2777.
ATMOSPHERE A 1980’s flashback, with sponge-painted walls and bright abstract paintings.
SOUND LEVEL Quiet enough for eavesdropping.
RECOMMENDED DISHES Roast squab; red wine risotto; roast chicken; saddle of rabbit; trio of beef; creme brulee; strawberry and fromage blanc dome.
SERVICE Deft and not hovering.
WINE LIST An extraordinary list, whose strengths lie in Burgundy. The bartender makes a delicious kir royale.
HOURS Dinner, Monday to Thursday, 5:30 to 10:30 p.m.; Friday and Saturday, to 11 p.m.; Lunch, Friday, noon to 2:15 p.m.
PRICE RANGE Dinner, appetizers, $11 to $22; entrees, $24 to $30; desserts, $9 to $10. Prix fixe, 3 courses, $36; 6 courses, $79.
CREDIT CARDS All major cards.
WHEELCHAIR ACCESS Steps at entrance. Restrooms on main level.
WHAT THE STARS MEAN:
(None)|Poor to satisfactory
*|Good
**|Very good
***|Excellent
****|Extraordinary
Ratings reflect the reviewer’s reaction to food, ambience and service, with price taken into consideration. Menu listings and prices are subject to change.

food

Bread Tribeca: Dishes to eat according to NY Times

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I always forget what reviewers recommend to eat when I arrive at a restaurant that I recently read about. It is a feeling that is utterly paralyzing: I know I should eat some dishes and I know I should not eat others. Which are which? That question is usually one which I do not have an answer for. Here is my first stab at never having this problem again:

RECOMMENDED DISHES: Antipasto di mare; fritto misto; fried sardines; grilled vegetables; pansotti with walnut sauce; taglierini with pesto; tagliatelli with lamb; roasted Cornish hen; steamed mussels; zuppa de pesce; pizza margherita; branzino; shrimp with vegetables; sardines and pepperoncini on baguette; fritelle; strawberry soup; cookie plate.

ramblings

Coffee Coffee Everywhere

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I happened to be in a Starbucks using up a gift certificate I received for giving blood (the irony of giving a diuretic and most probably then a blood thinner to reward one for giving blood is not lost on me) and I picked up a brochure that listed all the Starbucks in the New York City area.

In total, all 5 boroughs have 152 Starbucks. Not as many as I thought but still, a pretty large number. Woe to Staten Island – they only have two! The Bronx is even worse off – they only have one!

Here is the breakdown:
Upper West Side = 14
Garment District = 12
Chelsea = 8
Staten Island = 2
Morningside Heights = 2
Brooklyn = 5
Queens = 10
SoHo & TriBeCa = 5
Theatre District = 5
Harlem & Washington Heights = 3
Financial District = 13
The Bronx = 1
Chinatown = 1
Upper East Side = 12
Greenwich Village = 7
Gramercy & Murray Hill = 11
Midtown West = 14
Midtown East = 27
_________________________
TOTAL = 152
*** Most eye catching stat: Midtown East has 50% more Starbucks locations (27) than all of the outer boroughs combined (18).