Squidoo is a new company I heard about from Seth Godin in his lecture to Google about the future of marketing. Mr. Godin’s views about marketing dovetail with mine and if you have the time, I suggest you watch the video or read one of his books. At the end, he mentioned this new company he’s involved with so I went, signed up, claimed a page (they call them “lens”) and after reading the FAQ section, which said “a lens is one person’s (lensmaster’s) view on a topic he cares about. More specifically, a lens is a single web page filled with information and links that point to other web pages, to continually updated RSS feeds, or to relevant advertising. It’s a place to start, not finish,” I still didn’t totally get what the heck they were doing and what they were after. I did however sign up to receive daily emails and now I get it. I also love it.
A Squidoo Lens allows you to pull together information from tons of different places about a single topic you are interested in. For instance, this lens on Space Elevators is absolutely fanscinating. This lens on how to build huge cardboard castles is pretty cool too – too bad I don’t have the space in my apartment! I named my lens “Sevensquared” because I didn’t get it at first and now that I do, other than putting in info about the “Seventh Son of a Seventh Son” legend, I don’t know what to do with it. This might be a blessing in disguise though as I really do need to jump start this graphic novel project.