This candidate city web site for the 2014 Hoth Winter Olympics is pure genius.

Whether it involves American Idol or fallen idols (Michelle Kwan and Bode Miller) it appears the Olympics are getting less and less popular with the American public.
In order to revive the Winter Games and to help NBC out of their rating nosedive we devised the following plan that would grab a hold of the public consciousness here in the US as well as viewers around the world.
We believe the 2014 XXII Winter Olympiad (the 2010 Games have already been awarded to Vancouver) should be hosted and held on the ice planet made famous in Star Wars Episode V…Hoth

A good article describes how it came about.